Cross-Partisan Discussions on YouTube: Conservatives Talk to Liberals but Liberals Don’t Talk to Conservatives
We present the first large-scale measurement study of cross-partisan discussions between liberals and conservatives on YouTube, based on a dataset of 274,241 political videos from 973 channels of US partisan media and 134M comments from 9.3M users over eight months in 2020. Contrary to a simple narrative of echo chambers, we find a surprising amount of cross-talk: most users with at least 10 comments posted at least once on both left-leaning and right-leaning YouTube channels. Cross-talk, however, was not symmetric. Based on the user leaning predicted by a hierarchical attention model, we find that conservatives were much more likely to comment on left-leaning videos than liberals on right-leaning videos. Secondly, YouTube's comment sorting algorithm made cross-partisan comments modestly less visible; for example, comments from conservatives made up 26.3% of all comments on left-leaning videos but just over 20% of the comments were in the top 20 positions. Lastly, using Perspective API's toxicity score as a measure of quality, we find that conservatives were not significantly more toxic than liberals when users directly commented on the content of videos. However, when users replied to comments from other users, we find that cross-partisan replies were more toxic than co-partisan replies on both left-leaning and right-leaning videos, with cross-partisan replies being especially toxic on the replier's home turf.
Proceedings of the 15th International AAAI Conference on Web and Social Media, June 2021